Last week I had the pleasure of attending INC. Magazine's Women's Summit, hosted at the lovely Conrad Hotel in New York.
The event left quite an impression on me. To be in the company of hardworking, successful business women and entrepreneurs was refreshing and inspiring.
I enjoyed speeches by everyone from Essie Weingarten, founder of essie, to Lauren Bush, model and founder of FEED Projects and Katherine Kallinis Berman and Sophie Kallinis LaMontagne, owners of Georgetown Cupcakes and stars of TLC's show "DC Cupcakes."
The speakers all spoke about the trials and tribulations of starting and running a successful business, specifically as a woman in today's world. From bankers unwilling to lend money to a woman "going it alone" to the challenge of hiring good people, the speakers addressed how they dealt with the issues they faced and provided tips on overcoming obstacles.
Some notable things I took away from the event:
- Do not hire anyone just to fill a need. Having bright, enthusiastic and hardworking people around you is more important than quickly hiring just to fill a position. Wait until you find the right candidate.
- Don't take no for an answer. If something is important to you, you will get it done. There are a plethora of resources out there - do your research and network, network, network.
- Training is essential. If your business is important to you and you've already gone through the trouble of sifting through countless applications to hire the people you think will support you and life your business higher, training them is the next step. Don't assume you can hire good people and just let them go about their day. Show them why your company is awesome. Let them read customer feedback so that they truly understand that what they have is not just a job - but it in some way affects people's lives. Inspire them to do a great job.
- A manager is capable of making day-to-day business decisions, but a leader inspires people to do good work and delegates accordingly. Which would you rather be?