Twitter Chat Transcript - April 20th

Here is the transcript from our third Broker chat on Twitter. Read it from the bottom up, and if you'd like to join us, follow the hashtag #brokerchat next Wednesday between 2 and 3pm EST.

BrownstoneInsur
Join us next Wednesday 2-3pm EST for our next #brokerchat and feel free to suggest topics!

DaleSpakowski
Thanks. It was really nice speaking with all of you!!!

BrownstoneInsur
Thank you for your input everyone! Seems like we all agree that insurance sometimes needs to be made a little light-hearted

BrownstoneInsur
@jandjinsurance I like the light-heartedness. Our affiliate company, Murphy & Jordan, did something like that for Christmas.

jandjinsurance
#brokerchat We have a post on our FB page that is the perfect mix of humor and prof. These our are managers http://bit.ly/hLHEst

BrownstoneInsur
@jandjinsurance There is also a monthly #inschat you could join for more tips.

DaleSpakowski
@thefaceofintlxs like the Progressive commercial. She is funny, by being silly. It really works! People talk about it.

BrownstoneInsur
@jandjinsurance "Rainbows and Unicorns" is definitely a well-recognized phrase now

thefaceofintlxs
it really takes thinking outside of the box ! RT @DaleSpakowski: @jenmonroe it's hard to make "insurance" funny.

DaleSpakowski
@jenmonroe it's hard to make "insurance" funny.

jandjinsurance
#brokerchat There is a fine line to walk being prof. yet humorous. We have stopped using the word WHIMSY and use "Rainbows and Unicorns"

BrownstoneInsur
@JenMonroe Our office has some real characters & and I think it helps show the human side behind the business.

JenMonroe
@BrownstoneInsur in my opinion, you can't go wrong with adding a little humor to the office

jandjinsurance
We have field reps. Want them to use it to generate new leads. What about sending in an application #brokerchat #insurance #mga

BrownstoneInsur
@thefactofintlxs We've recently started injecting humor into our marketing and it seems to be working

thefaceofintlxs
@BrownstoneInsur we also have a live chat function on our website, our customers seem to really enjoy having that capability...

BrownstoneInsur
@jandjinsurance Anything to help educate your audience and make it as simple and convenient as possible to contact you

thefaceofintlxs
our goal is to try not to take ourselves so seriously, often we'll write about really random topics, just to break up the usual

BrownstoneInsur
@jandjinsurance We also have a Live Chat function on our website so brokers or direct customers can chat instantly with us

BrownstoneInsur
@IIABNY Have you seen our You Tube videos featuring @DaleSpakowski? They're pretty humorous.

BrownstoneInsur
@JandJInsurance Brownstone utilizes monthly newsletters to brokers and direct clients, Twitter, Facebook, blog

DaleSpakowski

@IIABNY definately humor. Something ongoing that the reader would want to continue following week after week etc

jandjinsurance
#brokerchat We are an #insurance #MGA. We have our basic Social Media site. What are some of the ways we can take it to the next level?

IIABNY
Packaging certainly plays a role. We do a lot with video and if you can inject some humor or current events, etc. in it helps

BrownstoneInsur
What do YOU find interesting to read with regards to insurance?

DaleSpakowski

@jandjinsurance what lines of coverage do you handle

GarryInsurance
When it comes to content I try to tie in to things that are going on in our community as well as nationally.

BrownstoneInsur
@jandjinsurance Feel free to chime in about anything even if joining us late!

jandjinsurance
RT @BrownstoneInsur: Q1 - What are your feelings about using #Facebook as an underwriting tool? Any examples you can note

thefaceofintlxs
in re to blog topics, we have 1 write as the insurance expert and other guest bloggers write about current events, popculture

BrownstoneInsur
What are your tips for creating interesting content, both to send to your audience & based on what YOU want to read?

Berrys_Amanda
#brokerchat @BrownstoneInsur we do a monthly newsletter.

BrownstoneInsur
How often are your newsletters sent?

IIABNY
@BrownstoneInsur @thefaceofintlxs Carriers, wholesalers, etc. do also receive our newsletters, but are not the primary audience.

thefaceofintlxs
our bi-weekly email blasts have recently taken on the newsletter format.

Berry_Insurance
@BrownstoneInsur We publish both a #insurance blog & a newsletter

BrownstoneInsur
@IIABNY @thefaceofintlxs How about newsletters? Do you send newsletters or receive them from any carriers?

thefaceofintlxs

our company publishes an insurance and "OTHER" related blog... our audience is mostly insurance agents..

DaleSpakowski
@Berrys_amanda what is your position with Berry? Nina places some of her habitational risks through us.

IIABNY
@BrownstoneInsur We use FB & other SoMe outlets to share news & info. and start discussions. Our audience is agents & brokers

ProducersWEB
RT @BrownstoneInsur: Q1 - What are your feelings about using #Facebook as an underwriting tool? Any examples you can note?

BrownstoneInsur
Speaking of marketing, do any of your publish an insurance-related blog? Who is your audience?

DaleSpakowski
It's a great marketing tool, to educate people on our program

DaleSpakowski

If the content is there, then yes it is fair to use it

BrownstoneInsur
Good point, @DaleSpakowski. But do you think it's fair game to use images or content found on Facebook as an underwriting tool?

DaleSpakowski
the biggest advantage is that you are able to reach so many different users at once

BrownstoneInsur
Q1 - What are your feelings about using #Facebook as an underwriting tool? Any examples you can note?

BrownstoneInsur
@Berrys_Amanda Have Nina join us! haha

Berrys_Amanda
@DaleSpakowski Too funny! I just showed Nina what you wrote! She says HI! @Berry_Insurance

BrownstoneInsur
Ok let's get started. What are you feelings about using #Facebook as an underwriting tool. Any examples you can note?

DaleSpakowski
Hello Paul, nice to meet you.

BrownstoneInsur
Hello Paul @IIABY. Kind of you to join us.

DaleSpakowski
@Amanda I do business with Berry, Phil and Nina!!

IIABNY
Hi everyone, Paul Banuski, Marketing & Communications Coordinator for Independent Insurance Agents & Brokers of New York

BrownstoneInsur
I'll introduce myself while we're waiting for people to trickle in. I'm Beth and I'm the Marketing Coordinator for Brownstone Ins

Berrys_Amanda
I am a #Massachusetts agent with @Berry_Insurance, great to meet you!

DaleSpakowski
Hello Amanda! Are you an agent? Broker?

Berrys_Amanda
RT @BrownstoneInsur: Hi Amanda! Thanks for joining us

BrownstoneInsur
Hi Amanda! Thanks for joining us!

Berrys_Amanda
Hello all, I am Amanda. Very excited for

DaleSpakowski
Hello Everyone!!! Happy to meet all of you!

BrownstoneInsur
Hello to everyone joining #brokerchat! Please say hello and introduce yourselves as you join.

BrownstoneInsur
#brokerchat begins in 30 minutes! Please join us for a great chat about underwriting techniques and how to get more value from your carriers

DaleSpakowski
#brokerchat will begin in 30 minutes

JenMitch
via @BrownstoneInsur: Will you be at #brokerchat today? 2-3pm EST. Come chat w/ other brokers about using #Facebook for underwriting etc. RT

FocalPoint_NJ
RT @BrownstoneInsur: Will you be at #brokerchat today? 2-3pm EST. Come chat w/ other brokers about using #Facebook for underwriting. Pls RT